The challenge
A large catalogue with no organic visibility
BME's websites had thousands of product and service pages but almost no organic traffic. Slow pages, weak on-page signals and indexing gaps meant Google was not ranking content the business depended on.
What I did
Technical fixes first, then page-by-page optimisation
I focused on the foundation before content — making the site fast, crawlable and clearly structured, then optimising every important page for search intent.
- Technical SEO enhancements that made pages 90% faster
- Fixed crawling and indexing so 6,093 pages were indexed by Google
- Optimised titles, headings, internal links and content structure
- Tracked progress with Google Search Console and Google Analytics
The result
0 → 35,000+ monthly organic visitors
Organic traffic grew from zero to more than 35,000 visitors a month, with 2,068 keywords ranking in Google's top 10 — a durable, compounding channel for the business.
